It's a large lollipop that doubles as a mask! See the moon shaped eye holes above the weird candy eyes? I cannot imagine the mess this would make but it looked like a lot of fun.
I didn't actually buy it but just stood in the store and drew it. I added the color later to liven up the drawing but the actual pop was much more vivid even than this. The wording is directly from the packaging - Eat It! Wear It!
Well, I really enjoyed it and thought it was funny. Happy Halloween to all!